Writing the perfect gift card – do’s and don’ts!

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Writing a gift card may seem like a simple and quick task but for most it can tedious and as painful as pulling teeth.

For those of us who aren’t gifted writers or tortured poets, it’s difficult to know where to begin when trying to express your feelings in the most concise and sincere manner. Nowadays everyone is used to sending text messages and emails, so being inventive with words isn’t one of the modern human’s strengths. Handwritten cards and notes aren’t often seen, so when someone has gone to the extra effort of writing a gift card it is really appreciated and special. Not only is the written word a more heartfelt approach but also it is also nice to receive something tangible that can be held. It is a way to feel more connected to people by holding something another person has actually written. But writing a gift card that isn’t cheesy or filled with clichés is more difficult than it seems. Here are some tips for writing a gift card that will say what you are feeling.

DO: Think about the person you are writing a gift card for and try to reflect the relationship and connection you have with the person in what you are writing.

DON’T: Try writing a gift card when you don’t have enough time. This will only make for an insincere and rushed card. If you don’t have enough time to think and write, put the task aside for when you are able to sit and concentrate on what you’re trying to say.

DO: Try to connect with the person via a shared event or experience. This lets the person know that you value them and the time you spend with them.

DON’T: Write clichés. Try to avoid using common phrases and sayings when writing a gift card. This will only make the card and yourself seem insincere and the whole point of giving a card will be lost.

DO: Incorporate favourite quotes. This may sound like it contradicts the previous point but using famous quotations that have gravity for both you and the person you are writing a gift card for will emphasise a connection. A quote from a favourite film or novel might be something to consider.

DO: Use real and natural conversation. No one wants to feel like they’ve been sent a card from a robot. If you use natural conversation it’s more likely that the person will really feel like they’ve received a card from you.

DON’T: Use cheesy jokes. Unless a particular joke has resonance for the both of you a cheesy joke (especially an unfunny one) will only make your card a ‘joke’ and any feeling you wish to convey will be lost.

DO: Consider the person you are writing a gift card for when you close a letter. It’s probably not the best idea to end a letter to your grandmother with ‘cheers’ or end a letter to a close friend with ‘yours sincerely.’ Again communicate with your own voice.

Writing you own meaningful words will transform a simple gift card into a treasured keepsake. You don’t have to be professional when writing a gift card. It doesn’t matter what type of card you are writing, as long as what you write is sincere. Remember you don’t have to be a wordsmith or a regular Shakespeare to impress someone or make them feel special. Take your time, think about the person and the event you are writing for and the words will come. If you are having difficulty articulating what you’re feeling, perhaps jot down a few points first and then try to organise them into sincere sentences. Taking your time and writing a gift card is a great and more personal way of letting someone know you are thinking of them. Is there someone you want to make feel special with a gift card?